Mobile app development is a term used to denote the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. Application development involves creating a computer program, or set of programs to perform tasks, from keeping track of inventory and billing customers.
Cloud marketing is all of a business' digital marketing efforts, personalized and integrated to improve a buyer's experience. The goal is to reach buyers where they are, whether it's on social media, checking their email, or visiting a website. The concept of cloud marketing has evolved thanks to the rapid growth of the internet, and a society that has become more mobile.
Web analytics is the process of analyzing the behaviour of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Web analytics is often used as part of customer relationship management analytics.